ABOUT ME
ABOUT ME
I’m Bibi van ‘t Ent. An enthusiastic Digital Product Designer (UX/UI) from Zaandam. I have 8 years of experience in designing and delivering user-centric, meaningful, engaging, and visually appealing end-to-end solutions for diverse industries.
From an early age I was drawn towards creativity, hands-on tasks, and obsessed with the possibilities of the digital world. My curiosity about the internet led me to spend countless hours on the family computer, mastering Paint and WordArt.
At secondary school, my favorite subjects were by far 'Art' and 'Visual Design.' Here I learned the basics of Photoshop, discovered creative artists, and experimented with color schemes and typography. These experiences laid the foundation for the designer I am today.
Experience
With meanwhile 8 years of experience as a designer I've contributed to a variety of diverse short and long-term projects at both large and small digital design agencies. I designed responsive digital end-to-end solutions, but also mobile apps, progressive web apps and custom CMS’s.
I am presently serving in an interim position at Simyo (via Saxum), a mobile telecom provider under the umbrella of KPN.
Simyo — Senior UX/UI Designer
01.2024 - present
Simyo is a mobile telecommunications provider that operates as a subsidiary of KPN. They primarily focus on providing affordable and flexible mobile solutions.
My responsibilities:
Design and implementation of the new branding across Simyo's digital channels
Establishing a scalable design system and component set
Guiding the design and development process of the new website
Optimizing user experience (UX) and conducting A/B tests
User testing
Saxum — Senior UX/UI Designer
01.2024 - present
Secondment agency for digital professionals. I currently work on an interim basis at Simyo through Saxum.
Instant.so — Senior Product (UX/UI)
01.2022 - 01.2024
The visual, no-code Shopify page builder (SaaS). Responsible for design-led product development by conducting ongoing user research & testing. Based on the insights I design intuitive, visually appealing user interfaces.
Additionally, I assist our sales team by giving product demos and facilitate clients with their eCommerce store setup.
Furthermore I support our Growth Team by creating visual assets that streamlines the Instant brand. This includes blog posts, social- & website content, Shopify app store visuals and advertisements.
Story of AMS — Senior UX/UI Designer
08.2021 - 05.2022
Full-service eCommerce agency. Helping brands to win the next decade of eCommerce with designing high-converting Shopify shopping experiences.
Highlighted projects:
Natural Heroes: Rebrand, Concept & Design for natural beauty and cosmetic products store.
Bakesmart: Concept & Design for new eCommerce store where bakers can buy ingredients.
Philips My Creation: Redesign for the My Creation store, following the Philips design guidelines.
INFO — Product Designer
08.2015 - 08.2021
Full-service digital agency. Designer for INFO’s multi-client team. Product Design Lead and partly responsible for new business (pitches).
Highlighted projects:
Just Eat Takeaway: Design for globally scalable loyalty platform. Responsive website & custom CMS.
Greenwheels: Responsive website for Search for a car, Book a car and My Greenwheels account environment.
Design approach
I prefer following the Double Diamond design thinking framework. Note that this is never a strict linear process. I would rather call it an iterative process. It’s helps to tackle (complex) issues and create user-centered solutions.
Design skills
Design Research, Service Design, User Interface Design, Visual Design, Ecommerce Design, UX Writing, creating & maintaining Design Systems, Prototyping, User Testing, Platform Testing.
I'm continuously enthusiastic about acquiring and mastering new skills.
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A great design can never be created without the input of users, stakeholders and team members. It’s essential for me to collaborate closely with the team.
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Clear and effective communication key. I share my thoughts and ideas always and as early as possible.
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Understanding the user's perspective, needs and wants is crucial for creating user-centered designs.
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Keeping the user at the forefront of design decisions is essential, but incorporating business needs is also crucial.
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During a project I streamline design & development in a structured and consistent way.
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I have mentored interns on several occasions, assisting them in exploring the world of UX/UI Design and teaching them how to achieve their goals. Furthermore, I believe it's essential for people and colleagues to feel they can approach me for a listening ear.
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Oh yes, it’s all about the details.
Soft skills & values
Tools
Figma, Sketch, Photoshop, Invision, Framer, Hotjar, Dovetail, Lookback, Posthog, Slack, Jira, Miro, Asana, Keynote, Pitch, Shopify & Spotify for my daily dose of good vibes.
This is a selection of the tools I've used or am currently using. However, I'm always open to explore new tools to enhance my work and workflow.
Additional skills
Marketing & Growth Design, pitching & presenting, HTML/CSS knowledge and understanding, Scrum/Agile way of working, Shape-up way of working
Education
After my pre-university education, I went to the University of Applied Science to study Communication & Multimedia Design. After 4 years I graduated with a specialty in User Experience Design.
Hobbies
In addition to being creative at work, I also enjoy expressing my creativity at home. I have a passion for interior design and creating personalized wall decor like bold statement posters or plaster artwork.
After spending time on my MacBook, I enjoy heading outdoors for a refreshing run or a challenging padel match. Furthermore, you can find me at the Crossfit Gym twice a week. During winter you'll find me snowboarding in Austria.